vogue eyewear
Shaped the digital experience of a vibrant campaign for Vogue Eyewear, driving audience engagement through a 24-hour selfie featuring hundreds of distinct styles
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Art Direction ﹒ VISUAL DESIGN ﹒ UI DESIGN
Vogue 24 Hour Selfie
Girls like to wear different outfits for different occasions, but they tend to buy only one pair of eyewear every 18 months. In Thailand, girls are not only obsessed with looks, but also with selfies — 57% upload selfies every day.
Client
Luxottica Group Asia Pacific ﹒ Thailand
Role
Digital Art Director ﹒ Designer
TEAM
BBH Asia Pacific (Agency)
Gaston Soto Denegri (Senior Art Director) ﹒ Omar Sotomayor Noel (Senior Copywriter)
SKILLS
User Interface Design ﹒ Visual Design ﹒ Web Design ﹒ Art Direction ﹒ Conceptualisation ﹒ Digital Campaign
Platform
Web ﹒ Microsite (Mobile ﹒ Desktop)
Tools
Adobe CC ﹒ Photoshop ﹒ Illustrator ﹒ Google Slides
Our Objective
We wanted to show girls in Thailand anyone can be in Vogue Eyewear at any time for any occasion, frame by frame. We challenged Pitta Na Patalung to wear a camera & share hundreds of Vogue Eyewear designs in just 1 selfie in 24 hours.
Case Study
Visual Design
To appeal to our audience who were mostly young females in Thailand who would keep up with the latest trends, we used bold & vibrant colours that would complement the upbeat energy of our campaign & Vogue Eyewear’s stylish pieces.
My Role
As the Digital Art Director & Designer on this project, my role was to work on the art direction & visual design the campaign landing page to ensure that it captured customers’ attention while maintaining the visual integrity of the Vogue Eyewear brand.
