red bull
Crafted interactive Instagram Stories for Red Bull Japan, driving fan engagement through immersive 17th-century parkour storytelling
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Art Direction ﹒ Social Media
Jason Paul Goes Back In Time
As part of Red Bull Japan’s Jason Paul Goes Back In Time campaign, we created a series of Instagram Stories to bring fans on a journey together with the German freerunner as he parkours through startled villagers, swift samurais and a group of ninjas in a 17th century Japanese town.
Client
Red Bull ﹒ Japan
Role
Digital Art Director ﹒ Designer
TEAM
BBH Asia Pacific (Agency)
Dave Holland (Design Director) ﹒ Jason Denning (Motion Graphic Designer & Video Editor)
SKILLS
Art Direction ﹒ Visual Design ﹒ Communication Design ﹒ Conceptualisation ﹒ Digital Campaign
PLATFORM
Digital ﹒ Social Media (Instagram Stories)
Tools
Adobe Creative Suite ﹒ Photoshop ﹒ Illustrator ﹒ Google Slides
INSTAGRAM STORIES
My Role
As the Digital Art Director & Designer, my role was to lead the art direction of the project, which include conceptualisation, storyboarding & visual design as well as work with the motion graphic designer & video editor to oversee the production of the videos for the series of Instagram Stories.
