fb startup station
Led Meta’s Startup Station identity design, building a cohesive brand experience that helped startups grow, innovate & connect globally
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Art Direction ﹒ Brand Identity ﹒ Experience Design
Facebook Startup Station
Startup Station was a 6-month program designed to help innovative, data-driven startups grow, develop better ways of working & connect to a network of opportunities, in a tie-up with Singapore’s Infocomm Media Development Authority (IMDA). This was Facebook’s first data innovation startup program in Asia & second globally — after Startup Garage Paris.
Client
Meta ﹒ Facebook ﹒ Asia Pacific
Role
Designer
Team
Facebook CreativeX (In-House)
Siti Khalid (Copywriter) ﹒ Melanie Clancy (Creative Director)
Skills
Art Direction ﹒ Brand Identity ﹒ Visual Identity ﹒ Visual Design ﹒ Experience Design ﹒ Conceptualisation
Platform & Deliverables
Event ﹒ Conference ﹒ Brand Guide ﹒ Keynote ﹒ Banners ﹒ Postcards ﹒ Web ﹒ Landing page (Mobile ﹒ Desktop)
Tools
Adobe CC ﹒ Photoshop ﹒ Illustrator ﹒ InDesign ﹒ Keynote ﹒ Splash
The Task
We were tasked to design a brand & visual identity for Facebook Startup Station with a cohesive visual language to be applied across all physical & digital touchpoints of the event.
Our Approach
We designed a brand identity for the program which comprises visual elements that symbolise knowledge & growth as well as a colour palette that represents progress, movement & optimism.
We also developed a visual language that was applied cohesively across various touchpoints of the event including the microsite, banners, postcards social media posts, stage design, keynote presentation, programs showcase, name tags, lanyards & swag for the attendees.
My Role
As the Designer on this project, my role was to lead the art direction of the project, my role was to conceptualise & design the brand identity for the program, be the brand guardian for Facebook & work with internal stakeholders & contractors to ensure a visual language was applied cohesively across various touch points of the event, including the microsite, posters, social media posts, banners, postcards, keynote presentation & stage backdrop.
