mentos
Crafted trend-driven Mentos social campaigns that boosted audience engagement & strengthened local brand relevancy
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Art Direction ﹒ Social Media
Mentos
Mentos is all about human connection.
We brought this to life by creating a series of social media posts for Mentos Singapore’s Facebook page & engaged the audience to interact with us & participate in our social campaigns while maintaining brand relevancy with a touch of current trends & local/regional nuance.
Client
Perfetti Van Melle ﹒ Mentos ﹒ Singapore
ROLE
Digital Art Director ﹒ Designer
TEAM
BBH Asia Pacific (Agency)
Maurice Wee ﹒ Nikhil Panjwani (Creative Directors) ﹒ Shehan Karunatilaka ﹒ Sheryl Teo (Copywriters)
Skills
Art Direction ﹒ Visual Design ﹒ Communication Design ﹒ Conceptualisation ﹒ Photography ﹒ Illustration
Platform
Digital ﹒ Social Media (Instagram ﹒ Facebook)
Tools
Adobe CC ﹒ Photoshop ﹒ Illustrator ﹒ Google Slides
It’s raining kuehs this Hari Raya! Can you spot the Mentos in them?
#SelamatHariRaya
Play with your food.
#FingerTwister #WhoSaysNoToMentos #freshconnections
You
Have a neighbour
Whose son runs a gym
For a Russian gangster
Whose wife designs jewellery
For the world’s biggest rapper.
Everyone’s connected.
How many degrees of mentos are you to someone famous?
#degreesofmentos
You
know a maths teacher
whose cousin in America
marries a designer
who produces a bear
that mauls an Oscar winner.
Everyone’s connected.
How many degrees of mentos are you to someone famous?
#degreesofmentos
Smile at everyone you meet.
#mentosconnectos
In an alternate universe, you could strike more than a conversation with Mentos. For now, just eat it.
#WhoSaysNoToMentos
My Role
As the Digital Art Director & Designer, my role was to lead the art direction of the project, work together with the copywriter to conceptualise, sketch & storyboard the concepts for the social media posts as well as work on the art direction, visual design & production of the final assets.
