ikea
Led the digital experience transforming IKEA’s Democratic Design principles into engaging, personality-driven experiences through clear, human-centred storytelling
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Art Direction ﹒ VISUAL DESIGN ﹒ UI DESIGN
IKEA Democratic Design
IKEA’s products are made based on 5 design principles — form, quality, function, low price & sustainability, which we call Democratic Design.
Client
IKEA Asia Pacific
Role
Digital Art Director ﹒ Designer
Team
BBH Asia Pacific (Agency)
Maurice Wee ﹒ Tinus Strydom (Creative Directors) ﹒ KC Hong (Copywriter)
SKILLS
User Interface Design ﹒ Visual Design ﹒ Web Design ﹒ Art Direction ﹒ Conceptualisation ﹒ Digital Campaign
Platform
Web ﹒ Microsite (Mobile ﹒ Desktop)
Tools
Adobe CC ﹒ Photoshop ﹒ Illustrator ﹒ Google Slides
Our Objective
The objective of this campaign was to bring awareness & highlight IKEA’s Democratic Design principles to IKEA’s customers in Southeast Asia.
Our Approach
We leveraged the IKEA website & created a campaign page to present this information where customers were able to learn more about these principles in a digestible & engaging manner.
We also included a part of the IKEA Catalogue campaign where we humanised IKEA’s products by injecting personality & humour into them.
UI/Visual Design
My Role
As the Digital Art Director & Designer on this project, my role was to work on the art direction & visual design of the campaign landing page to ensure that it captured customers’ attention while maintaining the visual integrity of the IKEA brand.
