chupa chups
Drove Chupa Chups’ engagement through quirky, trend-led social campaigns that sparked playful audience interaction
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Art Direction ﹒ Social Media
Chupa Chups
Chupa Chups wants to encourage you to take life less seriously.
We brought this to life by creating a series of quirky & playful social media posts for Chupa Chups Singapore’s Facebook page & engaged the audience to interact with us & participate in our social campaigns while maintaining brand relevancy with a touch of current trends & local/regional nuance.
Client
Perfetti Van Melle ﹒ Chupa Chups ﹒ Singapore
Role
Digital Art Director ﹒ Designer
TEAM
BBH Asia Pacific (Agency)
Tinus Strydom (Creative Director) ﹒ Shehan Karunatilaka ﹒ Stephanie Gwee (Copywriters)
SKILLS
Art Direction ﹒ Visual Design ﹒ Communication Design ﹒ Conceptualisation ﹒ Photography ﹒ Video Editing
Platform
Digital ﹒ Social Media (Instagram ﹒ Facebook)
Tools
Adobe CC ﹒ Photoshop ﹒ Illustrator ﹒ Google Slides
May the 4th be with you.
And wouldn’t it be nice if Chupa Chups can even be found in a galaxy far, far away?
#chupaeverywhere
They are so similar,
we have a hard time telling them apart...
#spotthedifference
This Easter, go explore your city.
Haw Par Villa anyone?
#SuckOrNot? #chupachupeverywhere
Painfully tasty.
Only use a qualified Chupa-punctuist.
#suckitup
Don’t you wish you could have the biggest Chupa Chups of all?
So do we, so do we…
My Role
As the Digital Art Director & Designer, my role was to lead the art direction of the project, work together with the copywriter to conceptualise, sketch & storyboard the concepts for the social media posts as well as work on the art direction, visual design & production of the final assets.
