fb india startup day
Spearheaded the brand identity & art direction for Meta’s inaugural Facebook India Startup Day, delivering an impactful 360° experience with a local touch
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Art Direction ﹒ Brand Identity ﹒ Experience Design
Facebook India Startup Day
We hosted the first-ever Facebook India Startup Day in New Delhi, bringing together key tech community influencers and media, to weave together all of our tech programs and showcase our efforts to boost the Indian startup ecosystem.
Client
Meta ﹒ Facebook ﹒ India
ROLE
Communication Designer
TEAM
Facebook CreativeX (In-House)
Mark Daniels (Copywriter) ﹒ Paula Cristalli (Creative Director)
SKILLS
Art Direction ﹒ Brand Identity ﹒ Visual Identity ﹒ Visual Design ﹒ Experience Design ﹒ Conceptualisation
Platform & DELIVERABLES
Event ﹒ Conference ﹒ Brand Guide ﹒ Keynote ﹒ Banners ﹒ Postcards ﹒ Web ﹒ Landing page (Mobile ﹒ Desktop)
Tools
Adobe CC ﹒ Photoshop ﹒ Illustrator ﹒ InDesign ﹒ Keynote ﹒ Splash
The Task
We were tasked to design a brand & visual identity for Facebook India Startup Day with a cohesive visual language to be applied across all physical & digital touchpoints of the event.
Our Approach
Inspired by the Ashoka Chakra, a 24-spoke wheel at the centre of the National Flag of India 🇮🇳, we designed a visual identity for the event that symbolises innovation, with a local touch.
We also developed a visual language that was applied cohesively across various touchpoints of the event including the microsite, posters, social media posts, stage design, keynote presentation, programs showcase, name tags, lanyards & swag for the attendees.
We invited a select group of 100 people with 30+ media in attendance. This was a mix of key industry stakeholders and our program partners, investors and CXOs in the first half, and startup community members in the afternoon masterclasses. We structured the day around 5 components:
Announcements ﹒ Panels ﹒ Awards ﹒ Masterclasses ﹒ Programs Showcase
EVENT SET-UP
My Role
As the Designer, my role was to lead the art direction of the project, conceptualise & design the brand identity for the program, be the brand guardian for Facebook & work with internal stakeholders, external agencies, creatives & contractors to oversee the art direction & ensure the visual language was applied cohesively across various touchpoints of the event, including the microsite, posters, social media posts, stage design, keynote presentation, programs showcase, name tags, lanyards & merchandise for the attendees.
